Over 40 years ago, Century 21
changed the real estate business forever
The Century 21 Brand was built with one purpose in mind: to pioneer better ways for entrepreneurs, like you, to thrive. That's why we're on a new mission to defy the mediocrity that has become all too common in real estate today. While others focus on simply facilitating a transaction, we believe in delivering a extraordinary experience. We want those who share this mindset to join us, because together we can raise the bar and set a new standard.
We believe in constant evolution and improvement, because we know that there's always a better way. By adapting to the world around us, we're able to help you stay a step ahead.
Since 1972, the CENTURY 21® brand has been changing the real estate game by offering independent brokers, entrepreneurs and affiliated agents the ability to achieve extraordinary results in an increasingly competitive market. But a lot has changed since then. Many have copied the CENTURY 21 approach, and over time we have seen a ‘sea of sameness.’
With more brand awareness* than any real estate brand, Century 21 Real Estate is poised to change the game once again. To do this, we are reinventing what the CENTURY 21 brand means in the hearts and minds of those who are buying, selling and working in real estate today.
This starts with our new mission – to defy mediocrity and deliver extraordinary experiences – and comes to life in our identity as a brand and the services we develop for our system members.
Our new approach led us to create a new brand identity for the CENTURY 21® brand – a stylish, sleek and sophisticated makeover designed to catapult us into the next century. With a refreshed color palate that stays true to our iconic gold and black scheme, the new identity is more modern and distinctive than ever.
The new C21® Seal allows us to project a modern view as well as be more relevant to those buying apartments, commercial properties and more.
Ultimately, we believe this new identity delivers an enormous amount of value to our members – helping our affiliated brokers and agents to stand out and attract more prospects than ever before.
Along with our new brand identity other facets of our #bestinclassmarketing include our ESPN partnership featuring relentless moments, our new TV commercial, and our local activations show you the power of how CENTURY 21 marketing can help you reach farther than ever before.
To help your business generate qualified leads we’ve developed an extensive marketing program that includes:
Listings Exposure - As a franchisee in the CENTURY 21 System your listings will be automatically distributed to over 200 real estate aggregator sites such as realtor.com®, Zillow®, Trulia®, and Homes.com®, and the list goes on and on.
Century21.com - Our national website has been recently attracting nearly 3 million users each month*. That traffic contributed to generating more than 500K leads for our franchisees in 2017**.
SEO & Display Advertising - With 90% of consumers starting their home buying journey online***, we utilize a number of search engine marketing, search engine optimization, display advertising, and social media advertising tactics to connect C21 affiliated sales associates with home buyers and sellers.
Social Media - We provide engaging social content to make social networking easier and more effective for you.
The Zap® Platform - An end-to-end technology platform that connects consumers, agents, and brokers and streamlines the real estate buying journey–from early search and consideration through conversion and close. For agents and brokers that means the opportunity to win more online business and close more deals.
Business Assistance - National print campaigns and customizable ads to web banners. Our system can help put you in front of a larger audience.
CRM System - Keep in touch and turn leads into closings with our fully integrated CRM system with over 500 specially designed English and Spanish templates.
Repeat and Referral Business - A customized loyalty program that provides magazines and greeting cards to cultivate and maintain relationships with clients.
Listing Activity - Do you know how many views and leads your listings are getting across the web? Our proprietary program does and creates a report that you can send to your sellers.
Public Relations - Who handles your public relations? Our PR Studio lets you access, customize, and distribute newsworthy information to your local community.